FK UNISMA Website Performance Analysis & Redesign
Comprehensive technical audit and optimization proposal for university medical faculty website (fk.unisma.ac.id) identifying critical issues (5-7s load time, SSL problems, plugin bloat) with detailed 6-week roadmap to achieve 3-5x performance improvement and +30-50% application increase.
Project Overview
Objective
Analyze university website performance issues and provide actionable optimization roadmap to improve student enrollment (PMB applications) through better UX
My Role
Technical consultant - performed comprehensive audit, identified critical issues, created detailed implementation plan with budget analysis
Timeline
Analysis phase (6-week implementation proposed)
Tech Stack
WordPress, Lighthouse, GTmetrix
Key Results
- ✓Critical findings: 5-7 second load time, SSL certificate issues, 30+ active plugins causing bloat, not mobile-optimized (60% traffic on mobile)
- ✓3 solution options analyzed: WordPress optimization ($7,000, 6 weeks), Custom rebuild (expensive), Managed hosting (recurring cost)
- ✓Projected results: 3-5x faster load time, mobile-friendly responsive design, event pages implementation, +30-50% PMB applications
- ✓ROI calculation: Rp 110M investment → Rp 900M-1.35B Year 1 return (757-1,186% ROI), <1 month payback during PMB season
Visual Documentation
Client Testimonial
The analysis was thorough and the ROI projections are compelling. The data-driven approach and detailed implementation plan give us confidence to move forward.